Gr Hotels

Assignment
To assume role of Chris Mell, CMA, and prepargon a report for the prexy and CEO Andrew Mayd. This report ordain advise him on how to squall issues facing organization and items discussed at the trouble meeting.
Executive Summary
GR Hotels committee is to provide clean, comfortable rooms, good quality services to channel and pleasure travelers in Toronto and Montreal at competitive prices. The Vision is to be the hotels of choice for travelers in Canadian cities. The Goals are to accession occupation rates, focus on melodic line travellers and provide at to the lowest degree a 15% after tax return on any proposed investment. Operating profit for the banks must be at least 11% of revenue per year. We need to improve moving in rates and attract more business travelers to GR Hotels given the financing and profitability constraints.
There are 3 alternatives for GR Hotels. First, we can transmute GR Hotels to an upscale hotel. Second, we could purchase land in Montreal to build a conference Centre or sell for a ready profit. Thirdly, we can increase the number of leisure travellers.
It is recommended that we convert GR Hotels to an upscale Hotel. This will achieve the goals of the company by increasing line rates and business travellers. The constraints placed on the company will be achieved.



Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The topical locations are great to make this move as they expect by the airport and will target the business travellers. GR already utilizes Central and On-line bookings which again will target business travellers as they tend to use this service the most. Business travellers are moving towards staying at up-scale hotels and this move will definitely increase occupancy rates of these travellers. Changing the name of the hotel will reach the perception of GR hotels being a...If you want to get a broad(a) essay, order it on our website: Orderessay



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