Bikers Mean Business As Scooters Take To The Stree

Marketing Assignment 1 oscillationrs mean business as scooters take to the streets The article in the Australian Financial review on 13 January 2009 shows how dealerships of pushcycles and scooters be victimisation the concept of intentioning and stain to attract more(prenominal) customers towards drop in a two-wheeler. As the cost of fuel is so uncertain and constantly straits up in price and the recent economic crisis has interpret a turn for the worse it is becoming harder for the average Australian to maintain and run a motorcar. Motorcycle dealerships ar victimisation this to their advantage by targeting those that angiotensin-converting enzyme and are in the pitiful income bracket, university students as well as those who aim an enthusiasm for gilt bikes. The idea of marketing a product is to divide the entire market into segments where there is a group of buyers that fork over curve off preferences for products and services. The company and so is competent to target diverse segments to constrain market offerings that run for the customers require (Kotler et al, 2006) The reason for individual buy something is to satisfy their basic leads, solve problems and to make themselves timber nigh.

In targeting the low income households and university students these needs are met as a motor cycle or scooter is satisfying their need to have their own deportation for much less then a car. It solves their problem of not having to rely on reality transport and it makes them aroma good as they are able to grease ones palms a shop new motorcycle or a scooter and a scooter is practically desire get an ipod as they are so affordable. For those that have a tiny bit more money to spend and have a passion for bikes mickle purchase a Harley Davidson once more at a degrade price then hypothecate a small family car yet giving the feel of a lavish bike and still satisfying the necessity needs. post is the process by which marketers create an image or individualism in the minds of their target market for its product or service. It is the relative...If you deficiency to get a full essay, order it on our website: Orderessay

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