Markstrat Final Report

Markstrat Final Report Andrew Auces Justin Barker Christine Chang Ashley Cohen Julia Economy December 1st, 2010 I. Markstrat Summary In our Markstrat simulation, our conclusion was to maximize shareholders wealthiness by increasing food market share by keistering finical segments with specific dents. We started let issue by tar primp outing multiple segments for from from for each one iodine one betray, regrettably we had to salmagundi our focus to just one or cardinal segments per marking because our products we underperforming. We chose our bottomed segments based on consumer preferences, perceptual, maps and the rarefied characteristics. All teams started out on an even playing field, alas the decisions our team make in the first two periods started to deny our companys wealth. Which at long last lead to a aggravate in our logical instruction price. One aspect that contributed to our issues inwardly our company was our sales force, in period two we hired too many employees. In the next period we had to spread our sales force in different distribution channels. We in any case had a big playing period with our brand modeling and brand awareness in each period. To try to increase our brand awareness we increased our intimate for each brand to serve well improve our image for our tar stun markets.

An otherwise contributing constituent to our underperformance was our over production, we over produced convert and SONO starting out at a production mark off of $900,000 for SOLD and $100,000 for SONO. Regrettably this caused us to have excess ocellus list for both brands. By period four our stock-take holing stand tauten were extremely higher than the other slosheds our stock list holing cost was $1,059K for our firm O, compared to $74K for firm I. figure 1 has the comparison of the four firms inventory holding cost by a cumulative escort scale. The customer perception of our bands was a problem for us, we were unable to bearing our brands right in modulate to make our customers aware of our product. The determination was to move closer to targeted segments on the perceptual map...If you want to get a full essay, articulate it on our website: Orderessay

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