This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The trade dodging of Renault Hungary aims to join on its market share by 10% and its sales revenues by 15 to 20% in all market segments end-to-end the family 2003. The objectives of the company batch be achieved by introducing a new marketing strategy that is based on change interior and outside(prenominal) project of the cars. As the focus is on the new generation, we have selected the petition models from itsexisting portfolio: T earngo, Clio, and Megane. The repositioning accompanies a backbreaking advert campaign, that is applied to have words new customers from competitors, or to win new ones from the yet generous potential target groups and to hold up persistent customers by pervert at commercials. The most historic tools included in the discourse tittup are television advertising and public relations. In the PR campaign we organise contests, exhibitions, labour conferences and special events in tag to create a jr. and more vivid enter for Renault. Besides the new psyche of personalised interior and exterior design, we continued focusing on traditional attributes, such as safety and comfort. The marketing purpose consists of several elements that are conditional and perhaps negligible in case working with a tight budget. The execution of the marketing strategy expects to have an simulate on the way the junior generation develops opinion on Renault by the end of year 2003.

TABLE OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 Political - Legal4 Economic4 Sociocultural6 Technological7 INDUSTRIAL ANALYSIS8 PORTERS 5 FORCES MODEL8 Threat of entry8 Bargaining berth of buyers9 Bargaining exponent of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 SWOT ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 COMPETITOR ANALYSES13 MARKET RESEARCH16 TARGETING17 GEOGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 BEHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE profound ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good creation of ideas! Useful for the analysis of Magyar market for Renault, and marketing strategies!!! If you ask to get a full essay, order it on our website: Orderessay

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