Apple

1-Facts of the case apple is integrity of the largest players in the I-T and computer industry. it rated to be the creation third largest share of computers after HP and dell .The overlap line includes the MAC-BOOK , desktop , PC and the triumphful line of I peal , I pod and I pads . Their main triumph came by issuing graphical user interface (GUI) with their computers which is by clicking on icons. Although the growth was hampered by perchrictive licensing agreements, apple advance its success by producing high quality goods that users want much(prenominal) as the IPod and followed through with a greater success which was the I ear bid than lastly the I pad. The other fact is that Apple undergone a slump such bad f all(prenominal) last(predicate) told sense until Steve Jobs returned when he started producing products such as IPods. 2-Problem The major problem was Steve Jobs dropping health and the fact that the IPod could cannibalize sales through its I phon e diversion. Competitors with huge competition such as Microsoft, SanDisk and originative which is importantly to know that they have failed because none could top up the iPod due to the Apples brand name.

The arrival of the Android, Tablet PCS 3-Alalysis Apple managed to rest at the head of the competition by being in advance(p) in creating products that consumers want and need also by religious offering a very small product line; all iPods are identical in performance and features except for the disclose space with models that are up-graded or implementation upgrade that happens every year. The Apple products have a very easy role of usage ( user friendly) and this coupled w ith I tunes this process helped both(prenom! inal) software developers and consumers by standardizing softwares crossers devices for example an application that works on an pod will work on an I phone and I pad 3-ALTARNATIVES / SALOTUION With raped advances in consumers technology Apple must stay ahead by offering following propagation products before their competitors can do so, Apple has however one major competitor...If you want to get a enough essay, shape it on our website: OrderEssay.net

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