Air Asia

Air Asia was first established in the year of 1993 and the air lane started its operation in late 1996 by a government-owned sneak in DRB-Hicom. However, in the year 2001, the airway was hit with heavy debts and was remainder purchased by Tony Fernandess association, True Air Sdn. Bhd. for just RM1. That be to be turning point for Air Asia, as Tony Fernandes remarkably turned Air Asia into an award winning and largest natural depression equalise carrier in Asia. Air Asia has positioned itself in the market as a low cost carrier in the airline market to give themselves an advantage over other competitors who piece the same service. The airlines target customers are the rural area that are underserved with poor connectivity and high fares, which were stated in their kinda a little (Air Asia 2007). In todays free-enterprise(a) world, many companies catch made use of Information technology (IT) to become more competitive in their fields. The best experience fram ework to break apart competitiveness is Michael ushers competitive hauls model, as it demonstrates how IT stand play a percentage to join on a companys competitiveness. doormans model explains the nature and the increase of competition in the midst of airlines, which impacts Air Asias profitability in various(a) ship canal (Turban, Rainer & Potter 2007). However, strategies can be real to counter ostiarys five forces.

(210 words) Porters Competitive Forces forge The affright of entry of new competitors The first force of Porters model is the threat of new competitors. another(prenominal) upcoming low cost carrier in the earth is Firefly which has been introduced by the main National Carrier, Malaysia Airlines. Al! so known as the companionship airline of Malaysia, Firefly has also a website of their own which displays their florilegium of their very own products and services. The obvious threat is that Firefly offers various products, services and attractions on their website which are more or less(prenominal) as similar to what Air Asia has to offer. This indirectly creates a competitive...If you mass to get a full essay, order it on our website: OrderEssay.net

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