'100 long time ago, yellow wises media emerged in reply to peoples wants. It ended up in the citizenry criticism of the effort and the rise of professed(prenominal) journalism which stresses favorable responsibility and sees the industriousness as a common good provider1. Nevertheless, towards the end of this century, accounting repeated itself with the presentation of regular army Today, a daily that aimed at providing fast-food like schooling for the impatient readers at an age of set forthation explosion in the 80s2. Inspired by USA Todays success, the spring owner of Giordano apparel, horn in Lai Chee Ying, launched a new Chinese daily, apple periodic, based on the present of USA Today. As a businessman, Lai incorporated the all of the economic opening into the operation of apple nonchalant, where the market was seen as the primary and doctor factor or power regime the practice of the daily. patrimonial the wants of the consumers, apple Daily soon beca me the mo highest circulation newspaper in Hong Kong3. The success of apple Daily do itself the prototype for otherwise newspapers to copy from. From then(prenominal) on, the market-driven sham grow in the journalism industry of Hong Kong. What followed is a drastic swap in the organisational structure and the market atmosphere as well as our society. With a scene to investigating into the market-driven model of journalism in Hong Kong, I am going to attend the practice and features of Apple Daily, the initiating force of twist the industry into all told commercial in nature in this paper.\n\nOperational determine of Apple Daily as a Market-Driven Medium\nThe staple fiber principle for the market-driven model is profit maximization4. chthonic this model, news is seen as a trade good for sale to and be consumed by the consumers, or else of a public good that serves two the purpose to inform and to educate. Medium is a tool for make money and all decision indoors is made jibe to its associated monetary benefit. Ben H. Bagdikian mentioned in the... If you want to throw a serious essay, order it on our website:
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