Crisis

Publicity, Media and Methods PRO 551 POS Malaysia Berhad case study Mohd Fitri Mydin2003603507 Mohd Radhiff Talha2003603521 Ahmad Kamil2003603585 Halim Ismail2003603427 Part Five MC 222 e-pjj June 2005 nimble for: Amerjit Singh a/l S. Bhag Singh Table of contents Table of contents1 muniment2 Company Background4 Corporate Culture5 The Visions5 Organization map6 Values7 POS Malaysia Berhad Reclassification of Mail Programme9 Thrust behind this beginning(a)9 Why Reclassify?10 POS Malaysia Berhad Public Education Campaign11 The schema11 The Tar trace11 Audience Motivation12 Capturing Audience Attention12 Leaflets12 topical anesthetic Area Post Office13 Our Suggestions13 Newspaper13 Television14 The Crisis15 intercourse Approach15 Handling and resolving the Crisis17 Press Release19 References22 narration The yesteryears of Pos Malaysia Berhad can be traced back to the early 1800s with the establishment of postal services first in the Straits Settlements (Penang, Malacca and Singapore) and stepwise; it covered the whole Malaya by early 20th century.



earn were then conveyed through dispatch riders or special messengers. instead of postage stamps, fees were collected when letters were handed in at the Post Office. Letters posted were given receipt. This system, however, changed when the Indian stamps overprinted with invest and Straits’ stamps overprinted with dollars and cents were introduced in 1867. The first inaugural definitive put in of postage stamps was introduced in 1901. What started as a medium for the transmissions of letters, newspapers and telephone line documents, the postal service soon evolved into multiple services provider. It began to opine into parcel delivery, registrations, insurance services, transaction of money and investment of funds. The postal service, then known as Jabatan Perkhidmatan Pos, also began to take... If you want to get a full essay, order it on our website: Orderessay



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