Aditya Vikram Birla Group

Aditya Vikram Birla Group, or A V Birla company presently cognize as is sphere decimal pointed by Mr.Kumarmangalam Birla who is credited by bodied knowledgeable for transforming isolated multiple business house of $3.0 bn into countries 3rd - largest conglomerate, with approx $25.0 bn in less than a decade. The quantum leap was brought near by not only some great business keenness by the London educated CA & MBA K.M.Birla, but as well by bringing a sea of change in the organizational culture of a 150 year disused business house. In 1995, sudden death of group head Mr. Aditya V. Birla, required Mr. K M Birla to take over, at a young inexperienced age of 28 yrs,critics dismissed him as a soft and shy person, who lacked the business expertise and assertiveness of his father A.V.Birla. Kumarmangalam slowly but steadily started bring in cultural change by means of below policies. 1.Retirement insurance: He introduced a retirement policy in 1995, on the basis of which around 325 senior emplayees, who were there early 60s, had to check the organization in the next five years. Subsequently about 400 young employees replaced them. 2. Corporate logo: In 1996, he launched for the first time a corporate identity that would serve up a corporate logo.

The group selected the rising sun as the logo, which signified optimism and served as a unification symbol for the group. K.M.Birla said, The spic-and-span corporate logo helped in bringing various companies of the group together. This helped the organization to reenergize and get started to the path of change. 3.Recruitment process: K.M.Birla in like manner changed the groups policy in house recruitment. In 1996, he also made changes in groups HR system. He hired professionals from other companies into his management team. 4. convince in decision making: The partha system of daily monetary reporting which focused mainly on production was replaced with an frugal value added model. This model focuses on the aspects of profitability, asset productivity... If you compliments to get a full essay, order it on our website: Orderessay

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