BIS INTRODUCTION Indian Economy is dramatically changing the dramatic changes argon the result of hard realities. Too much of protection for besides long a era has hindered the economic development quite than facilitating it. The immediate fallout could be seen in public firmament units in the country. Their losses got accumulated and became a drain of the discipline Exchequer. Too much of regulation for too long time on private sector had also proved to be disastrous. All these regulations, curbs and restrictions has stifled the enterprising spirit and discouraged fit competition among the in industrialists. The balance of payments position became so cumbersome that even the international lending bodies like International financial Fund and World Bank refuse additional pay for India unless Indian economy is revamped. Since than a series of economy policies were revamped. on that point was a greater emphasis on Marketing. After easiness the changed in economic scenario India offers excellent marketing opportunities are created for plan Entrepreneurs. Indian markets are now Buyers Markets. Therefore the marketers has to resign suitable. Strategies to tarry masteryful in the market. Their success depends on their ability to cater.

OBJECTIVES essential OBJECTIVES: * To find out which factors has got influence on node sense in Paints Industry. * To know the sensory faculty level of Asian Paints customers as well as other customers. SECONDARY OBJECTIVES: * To identify the customer requirements. * To analyze the customers perception regarding the preference of Asian Paint Products. get FOR STUDY The main objective of the study is to know the Customer awareness with respect to Asian Paints. The need for this can be explained if wiz knows the importance of understanding the Customer awareness. So in the pursuit paragraph the Customer awareness and its role in the success of an organization has been explained.... If you want to get a full essay, ordering it on our website:
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