Jollibee

Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it qualified to discontinue against McDonalds in its home market? Firstly, Jollibee was the first mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonalds or KFC. Secondly, Jollibee was young, and very small in comparison of McDonalds whose force widely distributed is standardization. The burger company serves millions of exactly identical sandwich each socio-economic class in dozen of countries so that McDonalds customers can find their favourite BigMac taste wherever they go. McDonalds is used to reducing costs by having huge economies of scale. But on new markets, such as Philippines, this strength can turn into a weakness. Indeed, as we state the tastes were non shaped by McDonalds, and the American juggernaut is not flexible enough to adapt to local customer needs. Jollibee, give thanks to its smaller size, its local resources and understanding of the local tastes, took advantage of McDonalds omit of flexibility. The substantial creative menus with unique Filipino recipes and reasonable pr internal-combustion engine brought fantastic consumer feedbacks and a good reputation to the company. 1.2. How was Jollibee able to digit its dominant position in fast food in the Philippines?

Back to the crude oil crisis in 1977, Jollibee handled the difficult situation with sweet solutions. At the earlier period, when Jollibee realized that an increase in oil prices has a direct impact on controlling its deed cost, the firm decided to change its existing transaction from ice cream to burgers. This shows that the management was clearly aware of the climate changes and was able to make strategic decisions accordingly. In addition, the company success is talk terms by the political and economic crises occurred in 1983. While McDonalds and other(a) foreign investors were slowing down in their investment and business development, Jollibee kept pressing... If you want to get a full essay, tack together it on our website: Orderessay

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