Friday, December 14, 2012

Ketal Supermercados Swot !!!!!

Strenghts Positioning and loyalty over 24 years of experience, 6 stores, success of loyalty programs (tarjeta Kfácil) Relationship with tinrs over 400 that provide more than 20000 products, facilitation of the buying process through its SYSCOM system Strategic locations San Miguel(650m²), Calacoto (2000m²), Arce (1100m²), space España (220m²), Busch (600m²), exclusivity at MegaCenter Relationship with chilean business environment eruditeness of the Casa & Ideas franchise, expansion plans to northern cayenne (already legally registered).
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Effective HR management highly trained staff and a culture of consecutive learning (whether it is in-house or external training) Commercial success of investments in vertical integration EXTRA and CORTE brands, Ketal Hogar, fast food restaurants Weaknesses Ambiguities in its positioning maintaining a relatively high-end image while delivering many low-price offers (Oferta de la Semana), non tar captivateed at lower income sectors Late reaction to internal trade expansion trends in the industry the planned expansion to northern Chile can be understood as a posthumous escape from the coming local market vividness, and an alternative to the saturation in the national market by other players laid-back cost for expansion plans execution Due to the low flexibility of its fork over chain as a result of the concentration of its operations in La Paz city Opportunities A potentially more regional brand the new affaire of companies, especially from Santa Cruz, can develop the regional argument into a very powerful sweetener of the brand to sustain and increase the loyalty of customers No participation from the Big planetary companies in the sector even if at that places been a clear tendency towards expansion plans from to the highest degree every company in the country, the market isnt bland attractive enough to bring in Big global companies Market growth as a result of the... If you want to get a full essay, order it on our website: Orderessay

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