Monetizing the Mobile App

MONETIZING THE expeditious APP A Light Reading Webinar Sponsored by TODAYS PRESENTERS ANDY GRAY Moderator Heavy Reading CASSIDY SHIELD Head of Global trade Content, Cloud, Communications 2 right of first publication © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. AGENDA 1. Service Provider predicament/Opportunity 2. Applications Market and Perspective 3. Strategy Definition 4. Monetization your Strategy 3 right of first publication © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. AS IF SERVICE PROVIDERS DIDNT contrive ENOUGH TO WORRY ABOUT … New Ecosystems Cloud serve Video Everywhere New Business Models ready broadband Acceleration How to Work With Over The Top Players 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ITS TIME TO REGAIN CONTROL OF YOUR NETWORK 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

DATA TSUNAMI IS HERE AND GROWING MOBILE concern (1H 2010) Other VoIP apps & IM 2% 3% P2P 15% HTTP transfer 16% Web browsing 29% Video blow 35% Source: Allot Mobile Trends SOCIAL NETWORKING AND moving picture SHARING 400% 350% Global Mobile Data Growth (1H 2010) Mobile Apps Downloaded in 2010 6B M2M Connections in 5 yrs 3x 30x Global Mobile transaction in 5 yrs Source: Alcatel-Lucent 6 300% 250% 200% cl% 100% 50% 0% Facebook Twitter 310% 200% 123% Source: ABI Research MySpace YouTube COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. THE CARRIER BUSINESS MODEL MOBILE DATA REVENUES $500B $260B 117x SMARTPHONE MOBILE APP TABLET REVENUES 2010 2011 2012 2013 2014 2015 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HOW THINGS ARE through TODAY 12-18 MONTHS Marketing requirements (wish list) Debate with Marketing Engineering Requirements (reality) Handover to Engineering hook vendors several selected as engineering with SI and run proposal Project underway, customer integration and development Testing, debugging, new feature adds (scope... If you compliments to get a full essay, order it on our website: Orderessay

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