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3. 1. Introduction to the concept of world(a)ization Toyota Motor The purpose of this paper is to emphasize that companies flip to face important changes and Corporation requirements to bide competitive ( lay opportunities for growth or survive). We will try to meliorate represent that the globalization is a contemporary trend in business and how it becomes an issue related to companies. This paper is about thought the concept of globalization, the different types of globalization and how companies can think global. This paper ?n all(prenominal)y aims to apply the globalization concept to Toyota Motor Company. In todays world of business, internationalization and globalization are related in the readiness of companies in expanding their business to former(a) regions or parts of the world. This confederacys philosophy is to reachDate of foundation high level of objectives such as increasing the companys competitiveness, access to new ideas, producing 1937 new products (Hollensen, 2007: 5). Not all companies have the capabilities; even with the readiness to think globally as it requires strengths to support the increasing competitiveness due to the globalization, as companies are facing the hardest competition they have ever known (Kotler, 2008: 516).

SMEs do not always succeed in intellection globally, most of the time because of their size keeping them from expanding their business everywhere the world, as they might not have the required capabilities, trade shares and are not enough powerful to set a global strategy (Knight, 2000: 12-13).Leader since 2008 3 4. 1. Introduction to the concept of globalization mavin model has been developed, which explains in the most precise way, how SMEs or LMEs have to react. The nine strategic windows model has been developed to clearly understand the occurrence of a company and also the industry situation (Solberg, 1997: 9). The author explains in his article that the model is based on those two aspects and clearly de?nes the strategy to adopt for... If you want to get a full essay, order it on our website: Orderessay

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