Strategy Formulation

SOUTHWEST AIRLINES Company Profile Southwest Airlines Co. (Southwest) is a major(ip) domestic airline that provides primarily short haul, high-frequency, point-to-point, low-fare service. Southwest was coordinated in Texas and commenced customer Service on June 18, 1971 with three Boeing 737 aircraft serve three Texas cities - Dallas, Houston, and San Antonio. Today Southwest operates over 400 Boeing 737 aircraft in 62 cities. Southwest has the terminal operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares. Southwest excessively has unitary of the best overall Customer Service records. Overview: Strategic overview encompasses the vision, tutelage, core values and the overall objectives the system of rules seeks to achieve. Leaders who learn how to use the strategic overview of the company efficaciously can draw on it to build and boost morale, attract committed employees and get people to go beyond themselves to consecrate to something bigger than themselves. It is a powerful tool that when well articulated, orchestrate and implemented, can help make management easy.

Mission, Vision and Values The vision, mission and core values together define the foundations of the fundamental laws burnish and help with internal relationships as well as behaviour. They also provide a framework to judge the organizations trustworthiness. When the organization structure and functional relations are defined, it becomes possible to presage the organizations cultural framework. For a start-up, defining this framework is Copernican because it determines the organizations ability to attract, retain and grow people who tot to its growth and success. Southwest Airlines has been able to do this since Herb Kelleher, one of its founders, decided to build a flat organization, where rank was no excuse for not delivering exceptional customer service. Thus, unlike about other unionized airlines, it is not surprising to see a Southwest... If you want to get a full essay, order it on our website: Orderessay

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