Toucon Collections

I.Problem Statement Toucon Collections main problem is that their opposition. Bargaining position has been dilapidate while their gross margin has slipped due to aggressive competitive bidding by others. Toucon has been offered a contract that presents them with an opportunity to put out the firms position by increasing $4 million in additional sales over and above their annual growth. II.Industry Analysis Small RetailMass-Merchandise 11 competitors in saturated market. Must triple replica production to match contract. Authentic Replicas Toucons main product types are true(p) and replica. Toucon primarily competes in the true product category although they are spirit to expand their replica business to enter into the mass-merchandise division memory board chain market. Toucon sends out their buyers to deal directly with the Hopi, Navajo, and African suppliers. Toucon distributes its products alone through specialty dealers, firm-sponsored showing, and a few pocket department stores. Products can be very unstable because of the nature of the supplier. Toucons perennial supply problem has become even more critical in recent years because of new competition and strict governments. Toucons main strength is that consumer trusts their products.

In an attention faced with amateurs and fly-by-night competitors, consumers have difficult times determination quality, authentic products. Toucon has gained consumers trusts by their quality, authentic products in high-end specialty stores and exclusive department stores. III.Organizational Analysis Toucon is in the importing business. They import authentic artifacts and produce replicas. They are a service provider that connects the creators of these authentic artifacts to consumers willing to purchase. Toucon concentrates mostly on authentic artifacts. Their business commentary would change dramatically if they accepted the contract because they would concentrate three... If you destiny to get a full essay, order it on our website: Orderessay

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