| |STRENGTHS (S) |WEAKNESSES (W) |
|Internal factors |S1. Western-Style Education of HQ |W1, pocket-size credibility |
| |S2. Distinctly recognizable brand |W2. Indefinite set effectiveness |
| |S3. Good market share in programs offered |W3. lack of infrastructure |
| |S4. Impressive employment stats |W4. Inadequate use of heavy(p) |
|External factors |S5, Friendly, supportive environment |W5.
Recruitment of low whole tone students |
| |S6. Atmosphere of success for students |W6. Unexploited full advantage of IT |
| |S7. well-provided online registration |W7. Delayed International Accreditation |
|OPPORTUNITIES (O) |S-O Strategies |W-O Strategies |
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