Vividness should also be ostensible in decisions regarding who should play on the All-Star team because the
most lifelike shooters often outshine other great players in the human beings and the media. As a result, the decisions of
NBA fans may also be put forward to the influence of vividness.
Vividness influences persuasion via three mechanisms (Nisbett & Ross, 1980; Taylor &Thompson, 1982).
First, vivid reading and non-vivid entropy compete for peoples constrained care (Taylor &
Thompson, 1982). Vivid reading captures more frantic and cognitive attention, and because is likely
to be more persuasive. Second, vivid information prompts more information processing and cognitive
elaboration. Third, vivid information normally remains in memory longer, potentially activating additional
information from memory that leads to the alike inferential conclusions.
These explanations suggest how the vividness of scoring can yarn-dye NBA fans judgments and
decisions. First, although scoring and non-scoring performances will compete for NBA fans attention
when they watch a game, the emotional and sensory vividness of scoring is likely to draw more of their
attention.
Second, scoring performance may also activate great cognitive elaboration, for example, via
passionate discussions, than non-scoring performance such as assisting or rebounding. Consequently,
scoring ability should be more persuasive than justificatory prowess in shaping fans preferences for and
support of NBA players. Third, the vividness of scoring should keep it in memory longer than non-scoring
performance. Thus, the vivid information of scoring performance is more likely to be nettletable to NBA
fans when they vote for their favorite All-Star players. It may also stimulate additional memories of
Copyright # 2008 John Wiley & Sons, Ltd. Journal of Behavioral Decision Making, 22, 2044 (2009)
DOI: 10.1002/bdm
L. Wang Money and Fame: Vividness Effects...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment