A enthrall of distribution or trade hold is defined as the path or route along which goods move from manufacturers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network through and through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers, consumers or users and the respective(a) middlemen like wholesalers,selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore,the channel serves to bridge the snap between the point of production and the point of consumption thereby creating time, place and possession utilities.
A channel of distribution consists of three types of flows:-
* Downward flow of goods from producers to consumers
* Upward flow of cash payments for goods from consumers to producers
* endure of merchandising information in both downward and upward(a) direction i.e. Flow of information on youthful products, new uses of existing products,etc from producers to consumers. And flow of information in the form of feedback on the wants,suggestions,complaints,etc from consumers/users to producers.
An entrepreneur has a number of alternative bring obtainable to him for distributing his products.
These take vary in the number and types of middlemen involved. Some channels ar short and directly link producers with customers. Whereas other channels are long and indirectly link the two through one or more middlemen.Â
These channels of distribution are broadly divided into four types:-
* Producer-Customer:- This is the simplest and shortest channel in which no middlemen is involved and producers directly sell their products to the consumers. It is fast and economical channel of distribution. Under it, the producer or entrepreneur performs all the marketing activities himself and has full control over distribution. A producer whitethorn sell directly to consumers through door-to-door salesmen, direct transport or...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment