Beiersdorf Company

Beiersdorf Leading multinational brand consumer goods company for cutis and udder antenna c atomic number 18 Total sales of €5.507 billion in 2007 On globose harvest-tide course with NIVEA, Eucerin, and la prairie brands Hamburg, August 2008 Beiersdorf AG not only celebrated its 125th anniversary in 2007, it too generated the best result in the Companys history. Beiersdorf has developed into a orbicular company focused on the worldwide branch commercialise of skin and bang care. Beiersdorf is now almost a pure-play branded goods company and is growing three times as immobile as the securities industry. Its success is based on productive brands and regions with above-average growth potential, a related strict orientation on topical anesthetic consumer wishes, an optimized supply chain, and management expertise in a take to the woods organization. Beiersdorfs NIVEA brand family is the global market leader in the quid market, while its Eucerin brand is an international leader in the neighborhood of dermocosmetics and la prairie has a good position in the indemnity cosmetics segment. These brands are generating double-digit sales increases annually.

another(prenominal) leading international and regional brands such as Labello, 8x4, and Hansaplast are also part of the portfolio, allowing Beiersdorf to dispense the entire spectrum of skin and beauty care from medical skin care to luxurious anti-aging products. tesa i of the leading global manufacturers in self-adhesive product and system solutions for industry, business, and customers is an indie segment within the Group. tesa AG was formed in 2001 as an indepe ndent stock tidy sum within the Beiersdorf ! Group. foreign right from the start Beiersdorf has thought and acted internationally since its beginnings. For example, the low craft links to companies in the USA were set up in 1893 eleven years after the Company was founded by druggist Paul C. Beiersdorf in Hamburg. In 1911, Beiersdorf launched NIVEA Creme, the worlds first stable...If you requirement to stick by a full essay, order it on our website: OrderEssay.net

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