Chapter 2

CHAPTER II REVIEW OF RELATED LITERATURE   This part of the paper consists of various associate literature and studies about consumer services in online processes. It includes phrases (both published and unpublished materials), books as well as internet sources.   A. Related Literature The proponents pull together materials in order to get some ideas and data that allow for dish as a reference to their study. each(prenominal) these information helped the researcher in solving out the problems and arrived to a device of a new system. 1. Foreign Literature One important article that is related to the subject is entitled Engaging Customers Across All Touch Points written by Garcia (2010). This paper explores the emerging strategies that lede retailers are pursuing in order to better serve their customers. Working with many prominent retailers, Blue Martini Software has notice five key customer-facing strategies: integrating new touch points, whirl personalization, increasing campaign precision, accelerating market-testing, and analyzing customer data. For their efforts, retailers are reaping rewards in monetary value of market share, wallet share, and reduced marketing costs.

Furthermore, retailers have been suitable to implement these strategies cost-effectively by deploying eCRM applications from Blue Martini Software. A similar stem is projected in an article entitled The Third extension of Mobile Services by AU-System. The emergence of the third contemporaries (3G) of mobile services, devices, and meshs means that the connected society is here, together with its ubiquitous online services. The architecture and technology to create this vision are already standardized. Products and networks are underway and the different players in the value network are beginning to see their business opportunities. Operators can at a time benefit from making the Internet and all its e-services completely mobile, broadband, and heretofore multi-access. Service and content providers can... If you want to get a total essay, order it on our website: Orderessay

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