Unilever Marketing Project

Acknowledgment As the requirement of our course Marketing we pose conducted this research to study the marketing strategies of Knorr Noodles. We are greatly obligated(predicate) to our resource person Mr. Shahzad Alam whose help and counsel enabled us to come on our courage and findings in a presentable manner. His comprehensive command style also enabled us to understand the subject of Marketing. Topics controvert with him would always remain in our minds. We ac noesis the assistance, help and forbearance of Area Manager of Unilever. As he with his vast knowledge and experience helped us to come up with a break dance understanding of assignment. We also thankful to him for giving us superfluous time. Dedication We dedicate this run into to our respected teacher Prof. Shahzad Alam, without his guidance we would not have been able to complete this project in such a wonderful fashion. More our dedication would not finish without mentioning the devoted prayers of our Parents. So we heartily dedicate this project to them as well. This humble effort is dedicated to our honorable parents, who back up and guided us to get the aim of life with acknowledge and respect Executive summary First of all we went to the gild and gathered the information from their and then we started analyzing about the current function of knorr Noodles.

During this process of analyzing the product we came across some problems and some advantages everyday in the company. As Unilever is well known brand in Pakistan so its history is too long. Knorr Noodles has taken huge measuring to by entering in the market where a unassailable competitor was holding the market. Our project of Knorr Noodles covers the following marketing areas military commission and vision statement of the company Marketing Mix later on this survey we came to that the company is doing cost based pricing and the motivating of the company is to attain the maximum share. They are introducing competitive prices with laid-back quality.... If you want to get a full essay, order it on our website: Orderessay

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