Critique Of Poscente

Critique : Using Marketing Research Methods to Evaluate a Stage-Specific InterventionCritiquePoscente , Rothstein , and Irvine (2002 ) conducted research on the effects of marketing on head specific intervention in a effort to transfer knowledge and implement interventions . This was a valued study do with questionnaire and the objective was to determine if this type of marketing worked for health misgiving promotions . The basics to the marketing was a mass media approach followed up with a short questionnaire . This will critique the research clause that followedPolit , and Tatano (2008 ) inform us that the first appraisal issue is whether or not the findings are valid ? The method used in this article is strong and provides valid information . It is a quantitative approach to the question that is well followed up . However , in the issue of social research often it is more portentous if the research is a combination of quantitative and qualitative information .

In this case an in-depth focus interview might feel been used . The research leaves the reader as if it is incomplete and a focus interview might have better conclude the information (Weinrich , 2009 . The significance of the study is important . Poscente , Rothstein , and Irvine (2002 ) found that in that location was good reason to use mass marketing at intervention stages to move an intervention forward . In this case , the people who were encouraged by the mass media to make a call to inquire about the intervention were mostly those who were coif to make a change . There were also some...If you indigence to get a full essay, order it on our website: Orderessay

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