Owl-Bpc

An Interactive Service Customization Model
*

Jian Caoa , Jie Wangb, Kincho Lawb, Shensheng Zhanga, Minglu Lia
a

part of Computer Science, Shanghai Jiaotong University,
200030, Shanghai, P. R. China

b

Department of Civil and Environment Engineering, Stanford University,
Stanford, CA 94305, U.S.A

Abstract: Mass customization has get under ones skin one of the attain strategies for a aid provider to differentiate
itself from its competitors in a highly segmented global service market. This reputation proposes an interactive service
customization model to support individual service offer for clients. In this model, not only that the content
of an activity is customizable, but the deal model can also be constructed dynamically harmonize to the
customer s requirements. Based on destruction ontology, the on-demand customer requirements are transformed into a
high-level service process model. passage components, which are building blocks for reusable standardized service
processes, are designed to support on-demand process composition. The customer can incrementally define the
customized service process through a series of operations, including activation of goal decomposition, reusable
component selection, and process composition.



In this paper, we first discuss the key requirements of the service
customization problem. We then present in detail a cognition based customizable service process model and the
accompanying customization method. in the end we demonstrate the feasibility of the our approach through a case
culture of the well-known become planning problem and present a prototype system that enables users to interactively
organize a satisfying travel plan.

Keywords: Service Customization; Service Process; Goal Ontology; Process Component

1. Introduction
profits has grown beyond being an information-sharing platform and is fast decent a
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